How to Monetize your RSS Feed Advertising

One of the most effective internet marketing tools today is the RSS Feeds that has been utilized by some major sites. For example, Amazon.com has started using feeds for its bestsellers or new releases while Wordpress.org uses it for development updates. Basically, RSS Feed Advertising has become one of the most widely used concepts in the internet today.

To put it simply, an RSS feed is a delivery system that lets people read your contents without actually visiting the page. Nowadays, RSS feeds may be used for multiple reasons as mentioned above. However, when it comes to RSS feed advertising, there is one crucial factor.

If the advertisements displayed on the feed are irrelevant to the site content, then the ad will be useless. Hence, the type of ads that will be shown will basically determine its effectiveness in the long run. If your site content is relevant, unique and functional, then for all intents and purposes, the RSS feed advertising strategy will succeed.

Surfing the web, you’ll find that there are also networks that allow feed monetization. Some operate on the basis of categories while other are more focused on the content. Feedburner is one such advertising network that operates on categories while Yahoo Publisher Networks are more content based.

On the other hand, Q-hands are keyword based while Google AdSense for Feeds target contextual advertisements. Other sites include Pheedo and Kanoodle.

As mentioned above, the content must be related to the feed to cultivate genuine interest from the reader. Also, the frequency of the advertisements must be duly controlled. If most of the feeds shown are ads, chances are readers will become frustrated with the large amount. It is important that content and ads are evenly distributed to satisfy both parties.

Basically, balance is the key to succeed in RSS Feed advertising. If you are looking to monetize your content, then this may be a step to the right direction provided that you consider all factors relating to the venture.

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